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Ad Revenue Calculator

Estimate how much a website can earn from display ads, from page views and RPM or from click-through rate and cost per click. The ad revenue calculator shows daily, monthly, and yearly totals.

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Estimate from

Earnings per 1,000 page views

Estimated monthly ad revenue
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Estimate only. Not financial advice.

How to use the Ad Revenue Calculator

  1. Enter your Monthly page views.
  2. Choose to estimate from Page RPM, or from ad units per page, viewability, click-through rate, and cost per click.
  3. Press Calculate. Monthly revenue appears first, with daily and yearly amounts.

How it works

RPM method:   revenue = page views ÷ 1,000 × page RPM
click method: revenue = page views × ad units × viewability × CTR × CPC
daily = monthly × 12 ÷ 365, yearly = monthly × 12

Page RPM is revenue per 1,000 page views, the figure ad networks such as AdSense report.

Examples

  • 100,000 page views at a $10 page RPM: $1,000 a month, $12,000 a year.
  • The same traffic with 3 ad units, 70% viewability, 0.5% CTR, and $0.80 CPC: $840 a month, an effective RPM of $8.40.

What moves RPM

Audience country matters most: US, UK, and Australian visitors often earn several times more than visitors elsewhere. Topic matters next, with finance, insurance, and software paying the most. Season matters too; RPM usually peaks in the fourth quarter and drops in January.

Limitations

  • RPM varies by niche, country, device, and season. Use your own figures when you have them.
  • Revenue share, payment thresholds, and taxes are not included.

Read the guide

How much YouTube pays per 1,000 views

Estimate YouTube ad earnings from views and RPM as a low-to-high range, and compare it with display ad revenue on a website. Figures are estimates.

Frequently asked questions

How much does a website earn per 1,000 views?

Commonly $2 to $30 in page RPM, depending on topic and audience.

What is page RPM?

Estimated earnings per 1,000 page views, across all ads on those pages.

Do more ads mean more money?

Up to a point. Too many ads lower viewability and click rates and can drive visitors away.

Often used together with Ad Revenue Calculator.