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HEIC vs JPEG: choosing an original and a sharing copy
Understand HEIC, HEIF and JPEG, compare a measured conversion example, and choose a sharing copy without discarding the original photo.
See what your photos reveal before you share them, then remove EXIF data, GPS location, camera details, and editing history. The image itself is not re-encoded, so quality stays exactly the same.
JPG, PNG, WebP, or HEIC. Up to 20 images, 50 MB each (HEIC up to 30 MB). Ctrl+V pastes.
| File | Size | Change | Actions |
|---|
-clean.Image files keep metadata in separate blocks next to the picture data, so it can be dropped without touching the picture.
tEXt, zTXt, iTXt, eXIf, and tIME chunks are removed.EXIF and XMP chunks are removed, and the file header is updated to match.Everything else, including the compressed pixels, is copied byte for byte.
The sample photo reports:
After cleaning, the list is empty, the file is 492 bytes smaller, and the picture data is unchanged. Unticking Keep the color profile removes another 506 bytes.
| Field | What it tells others |
|---|---|
| GPS latitude and longitude | Where the photo was taken, often your home |
| Date and time taken | When you were there |
| Camera make, model, serial number | Which device you own, and links photos from the same camera |
| Software and editing history (XMP) | Which apps edited the file |
| Author, owner, copyright | Your name, if the camera or app added it |
Phones often store a photo sideways and add an orientation tag telling apps to turn it. Removing that tag would make the photo show sideways, so you have two options:
Read the guide
HEIC vs JPEG: choosing an original and a sharing copy
Understand HEIC, HEIF and JPEG, compare a measured conversion example, and choose a sharing copy without discarding the original photo.
Read the guide
Open iPhone HEIC photos on a Windows PC
Choose between Windows photo extensions and a browser conversion. Check the JPG, keep your HEIC original, and prepare a copy for sharing.
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Hidden data in a file you are about to send
Check a photo, a PDF, and a Word, Excel, or PowerPoint file for hidden fields, then download a copy with those fields removed before you send it.
No. The compressed image data is copied byte for byte. Only the metadata blocks around it are removed, so the pixels are identical.
Most large networks strip location data from the copies they show to others. Photos sent by email, cloud links, or as files in chat apps usually keep everything, so clean them first.
EXIF is a block of information cameras and phones write into photos: camera model, settings, date and time, and often the GPS position. Apps can read it, and so can anyone you send the file to.
No. By default the rotation tag is kept on its own, so the photo still shows the right way up. You can also have the pixels turned upright instead.
Often used together with Image Metadata Remover.
Sets the DPI stored in JPG and PNG files and shows the print size.
Strips editor data, comments, and metadata from SVG files and leaves the drawing alone.
Shrinks JPG, PNG, WebP, and AVIF files with a quality slider and a before/after view.